Each year at the Specialty Equipment Market Association (SEMA) show in Las Vegas, the organization awards the vehicles from specialty equipment manufacturers that they believe to be the best platforms for accessories and performance. Only four vehicles get the honor of being named "The Hottest" in their class, including the "Hottest Car," "Hottest Sport Compact Car," "Hottest Truck," and "Hottest 4x4 SUV." And this year, Gillie Hyde is proud to announce that the 2012 Jeep Wrangler took home the award for "Hottest 4x4 SUV."

This is the Wrangler's fourth award in the last month, including "4x4 of The Year" from Petersen's 4-Wheel and Off-Road magazine, "Mid-size SUV of Texas" award from the Texas Auto Writers Association and "Best Off-Road Value" from the Active Lifestyle Vehicle awards competition. Company President and CEO Pietro Gorlier accepted the award at the SEMA show in Las Vegas earlier this month. He explained that "The Jeep Wrangler has an incredible enthusiast following, with hundreds of Mopar parts and accessories available for it, it is clearly one of our most customized vehicles."¹

Being recognized by SEMA for the wide range of parts and customization options speaks volumes about the average Jeep driver and enthusiast, as well as the unique identity of the Jeep brand. Mike Manley, President and CEO, Jeep, comments on the range of accessories and options when he says, "Jeep Wrangler has long been the most customized SUV in the marketplace...For 2012, Jeep Wrangler is an even better customization platform, with more fuel efficiency, power and capability than ever before."²

Drivers looking for a customizable driving experience can make modifications at the time of purchase, or throughout the life of their vehicle by buying genuine Mopar parts and accessories through authorized dealers like Gillie Hyde Auto Group. Come down and see us at 610 Happy Valley Rd Glasgow, KY 42141 to learn more about the year's "Hottest 4x4 SUV" or to see our entire selection of new Jeep and used-car models. And, be sure to stay tuned for more news and updates from Jeep!

Source: ¹ http://www.autoweek.com/article/20111101/SEMA/111109993