Chrysler Forced to Fight for Slogan, "Imported from Detroit"
Published Monday, 11 April, 2011 by Blog Admin. Categories: News, Chrysler, Glasgow.
Imitation is said to be the highest form of flattery. However, there's a fine line between representing and steeling another's ideal to turn a profit. Recently, Detroit retailer, Pure Detroit, took it upon themselves to print apparel with the new Chrysler slogan, "Imported from Detroit". Chrysler sought to trademark the phrase last November in advance of a multimillion-dollar ad campaign that kicked off during Super Bowl XLV.
It seems that at first, Chrysler…