You are viewing all posts for tags: chrysler advertising

Chrysler Forced to Fight for Slogan, "Imported from Detroit"

Imitation is said to be the highest form of flattery. However, there's a fine line between representing and steeling another's ideal to turn a profit. Recently, Detroit retailer, Pure Detroit, took it upon themselves to print apparel with the new Chrysler slogan, "Imported from Detroit". Chrysler sought to trademark the phrase last November in advance of a multimillion-dollar ad campaign that kicked off during Super Bowl XLV.

It seems that at first, Chrysler…

read more
Categories: , ,