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Chrysler Forced to Fight for Slogan, "Imported from Detroit"

Imitation is said to be the highest form of flattery. However, there's a fine line between representing and steeling another's ideal to turn a profit. Recently, Detroit retailer, Pure Detroit, took it upon themselves to print apparel with the new Chrysler slogan, "Imported from Detroit". Chrysler sought to trademark the phrase last November in advance of a multimillion-dollar ad campaign that kicked off during Super Bowl XLV.

It seems that at first, Chrysler…

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